J&J Sports
Save a Heart Raffle
The Thunder Bay Regional Health Sciences Foundation Events department partnered with J&J Sports Thunder Bay to raffle off a side-by-side vehicle in support of the Northern Cardiac Fund. I was responsible for developing the raffle’s branding and visual identity, creating a cohesive suite of materials that included the logo, posters, social media marketing templates, printed tickets, and event signage. Every piece was designed with one clear goal in mind — to capture attention and maximize ticket sales for this important cause.
Logo
The logo for the J&J Sports Save a Heart Raffle was designed using the Foundation’s brand font, Gotham — but with a creative twist. While our guidelines typically prohibit italicizing Gotham for standard Foundation materials, this raffle offered the flexibility to explore a bolder approach. By italicizing and slightly condensing the type, I was able to create a look that felt dynamic and distinct while still staying rooted in the Foundation’s visual identity.
